Nathalia JMag is a contemporary fashion designer who is on a mission to honor people, animals, and the earth through her work. Since deciding to study fashion and retailing, she knew that she wanted to create an ethical and sustainable brand. JMag believes that we don't need to harm people, animals, or the environment to create beautiful garments because fashion doesn't have to hurt. Nathalia graduated with a bachelor of science in Fashion Design and Retailing from Framingham State University. After graduating, she went on to participate in the Emmy-nominated show Project Runway.
Born in Colombia, she immigrated to the USA when she was 7 years old. Her perspective is a blend of cultures: she fuses her Colombian culture with her American culture to create one-of-a-kind designs. Her garments are fresh and new but also functional and comfortable. Nathalia prides herself in her eco-friendly and ethical designs. She uses a zero waste design approach, chooses the most sustainable fabrics available to her and upcycles old clothing to give them new life. These are a few ways in which Nathalia JMag is ethical and sustainable. She also exclusively hand makes everything in a studio at the Holliston Mills, a solar-powered building.
This experience has pushed me to create more, and with purpose. It has enabled me to showcase my work against one of the most beautiful backdrops Boston has to offer.
— Nathalia JMag
During her time as a Luminary, Nathalia JMag led a hands-on workshop on natural dyeing techniques with turmeric and indigo, and created several new fashion collections in response to special exhibitions at the Gardner Museum, including Fra Angelico: Heaven on Earth. Her fashion showcases have transformed the galleries during Free Days, Third Thursdays, and School Vacation Weeks. This October, Nathalia will curate a fashion showcase of local designers in Calderwood Hall and in the historic Palace on Monday, October 8, 2018 during our free Opening Our Doors Day: Pulling Threads program.