Title: Publicist, Marketing and Communications
Department: Marketing and Communications
Reports to: Public Relations Director

Scope

Working in close collaboration with the Public Relations Director and the Director of Marketing and Communications (department head), the Marketing and Communications Publicist will build, execute, and support integrated marketing and promotion campaigns in support of five programming cornerstones - historic art, contemporary art, landscape, education, and music - with particular emphasis on the museum's music/concert series program.

Responsibilities

Press and PR
• Promote museum programming through traditional, electronic, direct-to-consumer marketing communications, from story development through placement and, in close collaboration with PR Director, support promotion of special exhibitions and visiting artists, institutional news and events
• Oversee public relations for and promotion of concerts, cornerstone lectures, and signature special events, including Gardner After Hours; Community Creations exhibition; Neighborhood Nights; Venetian Valentine; Nasturtiums and other key landscape installations; Isabellas programming; education events, news, and outreach; and special Gardner Café offerings (with PR Director)
• Spearhead execution and marketing of biweekly "The Concert" podcast (with Concert Manager) - and new lecture series podcasts
• Write and oversee distribution of press materials including museum listings and Seasonal and Annual Calendar Releases (with PR Director)
• Research and spearhead use of new/emerging technologies
• Support/Contribute to strategic advertising plans, from creative to media buy (with Director of Marketing)
• Monitor, track, and report all museum media coverage
• Review print and online publications daily for Museum articles, general art articles of interest, and accuracy of Museum listings and ads
• Assist in researching, identifying, and managing strategic partnerships and cross-promotion opportunities
• Support/Oversee audience development, social networking, and affinity organization research and outreach
• Research, maintain, and update media, special-interest press, and affinity organization lists and database
• Oversee/Coordinate press receptions, in-gallery photo/film shoots, and other special events (with PR Director)
• Assist with market and audience research as needed
• Assist in posting press releases/press kits to museum pressroom
• Field general museum press inquiries and image requests
• Some weekend or night work may be required

Music Marketing
Working with the Music Manager, the Marketing and Communications Publicist is responsible for marketing and promoting the museum's live concert series and podcasts.

Administrative
Maintain departmental files, support departmental administration, and manage undergraduate-level interns.

Experience

• 2-3 years experience, including prior marketing or public relations experience in a nonprofit, corporate, Internet, PR or other agency setting.
• Proven interest in music, arts, culture.
• Superior project management skills.
• Demonstrated command of online environment and new media
• Proficiency in Microsoft applications a must.
• B.A./B.S. degree required, preferably in communications, journalism, art history, or music.

Further Qualifications

Experience in developing, implementing new media marketing campaigns a plus.

Solid writing, copyediting, and proofreading ability required, as are superior verbal and organizational skills. Experience in writing for audiences/consumers of online media and e-communications invaluable.

Strong interpersonal and problem-solving skills essential - as is the ability to work both independently and collaboratively in meeting the demands of multiple, complex projects under the pressures of tight deadlines.

Creative; independent; flexible; multi-tasking; entrepreneurial; energetic; eager; cheerful; intuitive; proactive: these are characteristics particularly valued by the department and the institution.

References and a relevant portfolio of work will be requested at the time of interview.

The Isabella Stewart Gardner Museum is an equal opportunity employer and encourages minority candidates to apply.

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